cid:image001.jpg@01CD003B.64B7A5C0 *The Pritsker Scholars Distinguished Lecture Series* is proud to present its 2012 speaker: ** *Dr. Lee W. Schruben, Ph.D.* Chancellor’s Professor Industrial Engineering and Operations Research University of California, Berkeley *Friday, April 13, 2012* Stewart Center 306 *Please join us for a reception at 1:30 p.m. ET* *The lecture begins at 2:00 p.m. ET* Please *R.S.V.P*. by *4/5/2012* vhaddock@purdue.edu <mailto:vhaddock@purdue.edu> or 765-496-7827 *Abstract:* *Don’t Try This in The Real World.* Simulation models provide virtually unlimited power; or rather, they provide unlimited virtual power. If you can think of something, you can simulate it. Experimenting in a simulated world, you can change anything, in any way, at any time - even change time itself. Simulators are gods, ruling in time and space over parallel universes of their own creation. Purdue is at the center of these simulated universes, the Big Bang(s) happened here. The first steps to using the powers of simulation is to be aware of them and their origins. "Mit der Dummheit kämpfen Götter selbst vergebens." - Friedrich Schiller (1759–1805) *Biographical Sketch: * Lee W.Schruben is a Chancellor’s Professor, and former Chair, in the Department of Industrial Engineering and Operations Research at the University of California at Berkeley. Prior to joining the Berkeley faculty, he was on the Operations Research and Information Engineering faculty at Cornell where he held the A. Schultz Professorship in Engineering. His interests are in simulation modeling and analysis with a broad range of applications, currently focusing on biopharmaceutical manufacturing and emergency health care. He spent his first sabbatical year and several summers teaching and doing research with Alan Pritsker and others in the School of Industrial Engineering at Purdue University. rethink IE.blue w black outline.jpg