Please join us for two guest lectures by Terry Taber, Chief Technical Officer & Vice President, Eastman Kodak Company & Senior Vice President, Advanced Materials and Chemicals. Monday, 9/12, 8:30 AM ET: Customer Interaction and Input for Developing Product Concepts and Designs - WebEx<https://purdue.webex.com/purdue/j.php?MTID=m43a62757e34940237b1ee2f1b5e753ed> Much has been written and debated about technology-led vs market-led innovation, products & services. This lecture will highlight an approach to combine customer & market input with the core competencies and capabilities of a company for innovation & manufacturing. Part of the discussion will focus on the required cross-functional and cross-organizational teams. Further, a model will be shared with examples to highlight success, failure, and learnings by using this approach. Wednesday, 9/14, 8:30 AM ET: Building a Corporate Environment to Encourage & Enable Design for Sustainability - WebEx<https://purdue.webex.com/purdue/j.php?MTID=md9361d16d7b50b26a2021189f473b9cf> In the 1980s and 1990s, many corporate R&D and product development efforts started to focus on products designed for manufacturing (DFM). Factors influencing this direction were increasing global competition, a push for improved product quality, and a need to improve business performance especially through productivity gains in manufacturing. Gradually this DFM focus was replaced by the emerging concept of sustainability. A holistic view of sustainability considers the entire life cycle of technologies and products from invention to end-of-life. And over the last two decades, "biodegradable," "recoverable," "reusable," "reduced-use footprint," and "REMADE" (reducing embodied energy and decreasing emissions) have become embedded in the sustainability lingo. This lecture will discuss and reflect on creating an environment to embrace these concepts from invention to manufacturing to the customer and share technology and product examples that emerged from such a culture. Additional details attached. Thanks, Lynn Hegewald ECE Master's Program Manager Elmore Family School of Electrical and Computer Engineering Office: 765-496-3476 [72DF7C19]<https://www.purdue.edu/?utm_source=signature&utm_medium=email&utm_campaign=purdue>