Purdue University School of Chemical Engineering GRADUATE SEMINAR SERIES Prof. Mihaela Vorvoreanu Purdue University "Using Social Media Strategically to Manage Your Professional Online Identity and Social Network" February 28, 2012 9:00-10:15 AM FRNY G140 Reception at 10:15 AM in Henson Atrium Abstract: This presentation addresses defensive and proactive strategies you can use to manage your online information, to use social media strategically, to promote yourself online, and to create a professional social network. Dr. V explains major social media dynamics that explain why conflicts and misunderstanding sometimes occur, and provides tips for not only avoiding misunderstandings, but also making the best of social media's networking potential. Bio: Dr. Vorvoreanu is an assistant professor in Computer Graphics Technology and Technology Leadership & Innovation at Purdue University. She studies the socio-cultural impact of new communication technologies. Before joining Purdue, she was an assistant professor in the Department of Communication Studies at Clemson University, SC, and the Department of Communication at the University of Dayton, Ohio. While at Clemson and UD respectively, Dr. Vorvoreanu taught various public relations and communication courses, and did academic research in the area of public relations and new Web technologies. She has published research articles in the Journal of New Communications Research, Public Relations Review and the Journal of Website Promotion and a book about online public relations: Web Site Public Relations: How Corporations Build and Maintain Relationships Online. Dr. Vorvoreanu holds a Ph.D. in Communication from Purdue University.